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Less sugar,
more candy

Shop BEHAVE

BEHAVE is the first low-sugar, clean label candy

that doesn’t spike blood sugar.

We combine the magic

of chefs and food science to bring you the perfect gummy.

Raspberry, Pineapple, Apple

Sweet Stars

1 box = 6 pouches

Raspberry, Apple, Pineapple

Sour Stars

1 box = 6 pouches

Watermelon, Mango, Lychee

Sweet Bears

1 box = 6 pouches

Watermelon, Mango, Lychee

Sour Bears

1 box = 6 pouches

3g

sugar

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5g

NET CARBS

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80

CALORIES

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20g

fiber

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*or less, per pouch

Made for Everyone

Diabetic, PCOS & Kid-Friendly Candy

can't decide? try them all

The Sampler

meet the flavors

Sweet
Raspberry

Sour
Mango

Sour
Apple

Sweet
Lychee

Sour
Watermelon

Sweet
Pineapple

Sour
Raspberry

Sweet
Mango

Sweet
Apple

Sour
Pineapple

Sweet
Watermelon

Sour
Lychee

Sweet
Raspberry

Sour
Mango

Sour
Apple

Sweet
Lychee

Sour
Watermelon

Sweet
Pineapple

Sour
Raspberry

Sweet
Mango

Sweet
Apple

Sour
Pineapple

Sweet
Watermelon

Sour
Lychee

"Sorry, Haribo. I'm stocking up on a new gummy bear brand."

"No surprise, the candy's stellar nutrition facts are thankfully backed by seriously delicious flavors."

"We could not tell they were a healthier alternative and scarfed down the bag quicker than we would like to admit."